Why Digital Marketing?
Have you ever been handed a brochure or recommended a business you love to a friend or received a flier in the mail? That’s Marketing!
Digital Marketing is the same exact thing just through a website, social media, email or any other digital means.
A website is like a brochure. You control the information you want to put on it. You make sure the words and pictures accurately represent who you are. Networking is just like social media. You want to build personal relationships and interactions with people on Facebook, Instagram, LinkedIn, etc. Receiving an email newsletter or a promotional email is just like receiving a flier in the mail where you can tell your customers your specials or exciting news.
So Why does this matter?
When you come across something new what do you do? Reach for your phone or computer.
What can you always find in someone’s pocket, purse, or even their hand? Their phone or electronic device.Everyone has technology at their fingertips. This is why, Digital Marketing should be top on your list for getting information to clients, customers, members and just about everyone.
So Why should YOUR organization focus on your digital strategy?
Websites, Social Media and other digital marketing such as emails, videos, podcasts and even all your print materials all work together. Together they go hand and hand and you can’t really do one without the other for very long. While we’ll be the first to tell you, you can start with one solution at a time, you will have some limitations and eventually, you’ll need to grow.
There is one thing people will do over and over again….they will search for your organization. They will find your social media post interesting and want to know more – they will investigate. You hand them a business card or even a brochure and maybe a year from now they find your card and then to go learn more on your website. You are talking to someone at a conference, they found you interesting and wanted to learn more, so they went to your website.
Why us at Basically Digital?
That’s where we can help! We become an extension of YOUR organization and figure out what is the best solution together!
OUR PHILOSOPHY: Creating a partnership with the organization – developing a trusting relationship and building a strategy for long term growth. You invest in us so we invest in you!